That was evident with T-Series version of Hanuman Chalisa recently setting a record, to become the first devotional song to hit 1 billion views on YouTube. READ: Salim Merchant Says He Has No Hard Feelings For T-Series Or Yash Raj Films Over Royalties Though film and independent music has been driving the success of the label of late, its devotional music is still working its magic on viewers. While their newer lot of songs, including those from the films that they have produced, have contributed to the major chunk of this success, it was devotional music that had helped the label shoot to spotlight in the early ‘90s. T-Series is the most-watched and most-subscribed YouTube channel in the world.
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